tripPromoter
Turning content into trips.
Industry
Travel
Digital
Social media
Serivces
Brand strategy
Visual identity
Verbal behavior
The starting point:
The lovely guys from tripPromoter came to us with a simple, not plain brief: we love our name and need an identity to match our project. We want the experience from travel influencers to be rewarded.
The solution:
A strategy based on promoters: respecting their identity and their own brand. That's why we developed a conceptual platform around shaping the new way of consuming trips and experiences so that it fits the paradigm of the new generations.
A letter, a symbol.
P as in promoter, place, potential. Having a long name challenged us to optimize resources and find a distinctive gesture that helps semantize the product's main concept: the P, the most important letter in the name, helped us graph the promoter's journey to transform their content into a trip. That allowed us to separate the letter and design the arrow that completes the symbol and enhance the visual concept of the brand.
Redifining how people book experiences.
tripPromoter is a platform where travel creators become Promoters, empowering their brand adding value to their communities by turning every content into bookable trips.
The client came to us with an already decided duotone color territory. We worked on achieving different gradients, tones, and resources to be able to stretch the brand's chromatic waistline.
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tripPromoter connects tourism providers with highly engaged, loyal audiences, breaking down traditional distribution barriers, optmizing customer acquisition cost by connecting the right product with the right customer.
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