tripPromoter
Turning content into trips.
Industry
Travel
Digital
Social media
Serivces
Brand strategy
Visual identity
Verbal behavior
The starting point:
The lovely guys from tripPromoter came to us with a simple, not plain brief: we love our name and need an identity to match our project. We want the experience from travel influencers to be rewarded.
The solution:
A strategy based on promoters: respecting their identity and their own brand. That's why we developed a conceptual platform around shaping the new way of consuming trips and experiences so that it fits the paradigm of the new generations.
A letter, a symbol.
P as in promoter, place, potential. Having a long name challenged us to optimize resources and find a distinctive gesture that helps semantize the product's main concept: the P, the most important letter in the name, helped us graph the promoter's journey to transform their content into a trip. That allowed us to separate the letter and design the arrow that completes the symbol and enhance the visual concept of the brand.
