Lightning Bolt
Surfing an iconic brand.
Industry
Fashion
Indumentary
Social Media
Serivces
Positioning
Visual & Verbal amplification
Digital Brand Strategy
The client recovered the franchise to relaunch the brand in the US, so our mission was to find and enhance a real creative concept to connect with legendary audiences and new targets to foster them to experience the culture of this traditional brand.
We developed a robust framework that translated the conceptual platform into short, smart, and straightforward hero messages that cut to the heart of the client's purpose.
Communicating the relaunch of a cult brand with limited resources was a creative challenge that brought strong, clear ideas to life within the visual and verbal identity.
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