The brand for real connections at home. 👶🏻






Strategy & Positioning

Verbal identity

Visual identity

A digital solution for families.

We were asked to develop the identity for an app dedicated to helping families in early childhood education. Famihood is an app of parenting content, made easier. Everything you need, to take care of what matters the most: the kids. Simple and practical videos, to learn, play and clear up doubts, designed by experts, to provide the user's family with the best.

We designed a minimal brand system built on clear requirements derived from the strategic platform: an identifier resolved with clear, modern resources but at the same time designed for children and adults. We developed a clear chromatic territory that grants the user a homogeneour experience.

Connections that matter.

In Famihood every user finds the answers to stimulate the development of children. Valuable content, methods and techniques explained by tailored experts for the whole family, to make parenting easier. We were asked to build a strong brand platform and identity for a real digital product that connects with emotions and is a tool for families, not a game for children.

The work process, creativity and design with Simple allowed us to challenge ourselves as a team to re-think, conceptualize and materialize the key decisions that defined the identity of Famihood. Undoubtedly, an ally with professionalism and determination.

Julieta SpodekCo-Founder · Famihood

Simple's team provided us with a solid work methodology as well as a clear strategic vision, which allowed us to develop an exceptional brand identity.

Ivo TelerCo-Founder · Famihood

Let’s create together:

Buenos Aires, Argentina.



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